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Dr Ed Cardiff


Ed has a unique skillset that enables him to navigate the clinical, technical and commercial worlds. He is passionate about technology, data and the opportunity to transform healthcare delivery in both developed and developing nations.

Prior to training as a doctor, Ed had an extensive career in financial technology, working at Morgan Stanley and Goldman Sachs, where he was an Executive Director in the Securities Strats group. He has deep technical expertise, with a track record of delivering digital transformation projects across multiple industries including healthcare. He is focused on execution with an extensive track record of building teams and successfully delivering complex business critical projects and change programmes, on time and budget.

Ed has an entrepreneurial mind set. As an active angel investor in several tech start-ups, he enjoys the process of helping companies successfully develop and grow.

After graduating with merit from St Georges University in 2015, Ed completed foundation training at the Royal Free in London. While at the Royal Free, Ed worked with the technology and clinical management to identify a number of low cost and innovative approaches to significantly improving efficiency and patient safety for the trust. Including the automation of real time blood results on smart phones, a trust wide rollout of SCR access for all clinical staff and a complete technology refresh for the psychiatry liaison team.

Ed is currently training part time as a GP in London. He spends the rest of his time advising and working with digital health startups and healthcare systems. His engagements have covered a broad range of areas including digital transformation, product development and strategy. Including telehealth projects with the Military, World bank, NHS and global
hospital groups.

Ed feels strongly that health needs, not technology should be the starting point. Good digital health solutions should be beautifully designed, provide measurable value and blend seamlessly into the background. He has a solid understanding of the change management challenges around digital transformation in healthcare, including cultural resistance to change, information governance (HIPAA and GDPR) and IT security.